How Marketing Works for Luxury Brands & High-End Goods
At a Glance Marketing luxury goods requires building emotional desire and aspirational identity rather than competing on quality...
Veronika Mercier
Reading Time: 10 min
Digital Transformation: A Competitive Edge in Tourism & Hospitality
“If we are digitally on the way and data-based, […] it is essential that the guest stands for us in the center. Digitalization...
Resilient Tourism Team
Reading Time: 5 min
Highlights from the 7th Hospitality Finance & Economics Conference
Dr Masaki Mori shares highlights from the 7th Hospitality Finance & Economics Conference jointly organized by NUS Institute of...
Dr Masaki Mori
Reading Time: 3 min
How geometry can help shape hiring
When faced with the question of which shape has the largest area, our intuitive responses may vary. Some argue for the shape on...
Dr Sébastien Fernandez
Reading Time: 3 min
High Turnover in the Hospitality Industry: A Result of Neglected Training
In the hospitality industry, providing excellent service is crucial to success. However, achieving this goal is not easy, as the...
Anne-Céline Depierraz
Reading Time: 6 min
Regenerative Hospitality: A Paradigm Shift for the Hotel Industry?
As part of his research on regenerative hospitality and digital technology, Dr Alessandro Inversini had the fantastic opportunity...
Dr Alessandro Inversini
Reading Time: 5 min
How hoteliers are using AI for Revenue Management
Hotel revenue management is the process of optimizing revenue by predicting demand and setting prices accordingly, most commonly...
Dr Cindy Heo
Reading Time: 4 min
Marketing in the Hospitality Industry: Data Driven Strategies
The hospitality industry is at a pivotal moment where data has become essential for effective marketing. While leading marketing...
EHL Insights
Reading Time: 5 min
Luxury Experience Delivery in the Hospitality Industry
At a Glance The luxury hospitality industry is evolving as travelers seek more personalized, meaningful, and experience-driven...
EHL Faculty
Reading Time: 12 min
The Skills Gap in the Hospitality Industry
Labor is the biggest single cost for hospitality institutions, yet many hotel and tourism industry employers are facing an...
Daniel Ciapponi
Reading Time: 3 min