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Experience Economy

Designing moments that earn loyalty - experience design, wellbeing, and value. 
wellness tourism trends

Wellness Tourism Trends: What's Shaping Travel and Wellness in 2026

People today travel for wellness more than ever, and it’s affecting how destinations and hotels...
Emma Näpänkangas
Reading Time: 5 min

What is the Experience Economy? A Foundational Guide for Leaders

The "experience economy" sounds like just another corporate buzzword heard thrown around boardrooms and business conferences. But...
Abigail Ward
Reading Time: 9 min

The Wellness Economy: Definition, Size, and What's Driving Its Growth

Wellness, the word at the tip of everyone’s tongues at the moment. While it used to be a concept limited to gym memberships and...
Emma Näpänkangas
Reading Time: 4 min

Seeds of Change: Inside Sustainable Cocoa Production

If you would like to know more about what ‘sustainable’ in cocoa production means, how it affects farmers and the environment,...
Paulina Schmidt
Reading Time: 8 min

AI in Travel: Building an AI-Integrated Guest Experience Across Travel Sectors

Too many choices. Too little patience. Travelers are overwhelmed, and operators are under pressure to deliver flawless...
Emma Näpänkangas
Reading Time: 9 min

Airbnb Host Experience: What Happens When Work Enters Your Home

What happens when your home becomes your workplace? This question often arises when analyzing how accommodation-sharing platforms...
Dr Sowon Kim
Reading Time: 5 min

Converging Worlds of Retail and Hospitality

In the competitive world of luxury retail, exceptional hospitality services can truly set a brand apart. Elevating each...
Tamara Tovisi
Reading Time: 9 min

Data Anxiety: The Impact of Information Overload

We live in a world flooded with information, where the question of data has gone from being a useful resource to an unstoppable...
Dr. Tatyana Tsukanova
Reading Time: 5 min

How the Growth of Wellness Tourism Market Is Transforming Travel

The global wellness tourism sector has emerged as a pivotal force in reshaping the hospitality industry. By merging traditional...
Abigail Ward
Reading Time: 6 min

Sustainable Foodservice: Regenerative Strategies for a Greener Future

This article is part of my ongoing project, Sustainability Transitions in the Swiss Foodservice Industry: Reimagining Foodservice...
Dr Carlos Martin-Rios
Reading Time: 3 min