Abigail Ward
Writer and Content Strategy Consultant covering hospitality, leadership, luxury, and business.
What is the Experience Economy? A Foundational Guide for Leaders
The "experience economy" sounds like just another corporate buzzword heard thrown around boardrooms and business conferences. But...
Abigail Ward
Reading Time: 9 min
Hospitality Associations: Leading Hotel and Tourism Industry Organizations
Hospitality associations are often known for their industry reports and annual conferences, but behind those visible touchpoints...
Abigail Ward
Reading Time: 7 min
How the Growth of Wellness Tourism Market Is Transforming Travel
The global wellness tourism sector has emerged as a pivotal force in reshaping the hospitality industry. By merging traditional...
Abigail Ward
Reading Time: 6 min
Hospitality: The Star Ingredient in Luxury Brand Experiences
Walk into a Bulgari hotel in Milan or grab a table at Gucci Osteria in Florence, and you’ll notice something right away: neither...
Abigail Ward
Reading Time: 8 min
Best Countries to Study for International Students in 2025
Choosing the right country to study abroad is one of the most exciting—and overwhelming—decisions you’ll make as a student. With...
Abigail Ward
Reading Time: 5 min
How to Promote Wellbeing at Work: The Hospitality Guide
As employment trends and workplace technology continue to evolve quickly, it’s hard to predict what future jobs and careers will...
Abigail Ward
Reading Time: 8 min
Food Service Industry Guide: Market Insights, Opportunities & SKills
From humble beginnings of guilds and roadside inns in the early Middle Ages to the first à la carte restaurant opening in France...
Abigail Ward
Reading Time: 17 min
The need for talented employees in the hotel and tourism industry
With 1 out of 10 jobs currently supported by the Travel and Tourism industry, 9.9% of global employment, it’s evident that this...
Abigail Ward
Reading Time: 4 min
Regenerative Tourism: A Shift Beyond Sustainability
For years, the conversation around travel has centered on sustainability, focusing on minimizing harm, reducing waste, and...
Abigail Ward
Reading Time: 6 min
Hospitality Content Marketing: a Guide
To draw guests to your hotel, bar, restaurant, or entertainment venue, you need to reach them where they are. And unless you're...
Abigail Ward
Reading Time: 9 min