Abigail Ward
Writer and Content Strategy Consultant covering hospitality, leadership, luxury, and business.
The need for talented employees in the hotel and tourism industry
With 1 out of 10 jobs currently supported by the Travel and Tourism industry, 9.9% of global employment, it’s evident that this...
Abigail Ward
Reading Time: 4 min
Regenerative Tourism: A Shift Beyond Sustainability
For years, the conversation around travel has centered on sustainability, focusing on minimizing harm, reducing waste, and...
Abigail Ward
Reading Time: 6 min
Hospitality Content Marketing: a Guide
To draw guests to your hotel, bar, restaurant, or entertainment venue, you need to reach them where they are. And unless you're...
Abigail Ward
Reading Time: 9 min
Hotel Performance Metrics: Tracking, Evaluation & Improvement
Hotel performance is best evaluated using a combination of financial, operational, guest experience, and long-term business...
Abigail Ward
Reading Time: 15 min
Hotel Market Strategy: Why Hotels Need a Digital-First Plan
New technology and rising guest expectations are reshaping hospitality, pushing hotels to rethink how they serve and connect with...
Abigail Ward
Reading Time: 5 min
Hotel Direct Booking Strategies That Actually Work
For small to mid-sized hotels, direct bookings are a game-changer. By bypassing third-party platforms like OTAs, hotels can save...
Abigail Ward
Reading Time: 7 min
How Does a Chef Earn a Michelin Star?
Earning a Michelin star is one of the most mythologised achievements in the culinary world. Young cooks talk about it like a...
Abigail Ward
Reading Time: 7 min
Private Aviation: Market Trends & Cabin Experience Strategy
In today's luxury landscape, exclusivity alone is no longer enough. High-value travelers increasingly seek seamless, personalized...
Abigail Ward
Reading Time: 12 min
Exploring the Resort Business Model
Unlike hotels that often focus primarily on rooms and short-term stays, resorts operate as complete ecosystems designed to...
Abigail Ward
Reading Time: 7 min
Sensory Marketing for Hotels: a Powerful Loyalty Builder
Sensory marketing has been used by some of the world’s biggest brands for decades. Famous examples range from the iconic sound of...
Abigail Ward
Reading Time: 6 min