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Experience Economy

Designing moments that earn loyalty - experience design, wellbeing, and value. 

What is sustainable travel: 10 best practices

As academics specializing in the travel, tourism and hospitality (TTH) industry, we have trained and advised dozens of companies...
Dr Carlos Martin-Rios
Reading Time: 4 min

Human-centric hospitality: The key to thriving in the industry

In the hospitality industry, success lies in the ability to integrate strategic business practices with the unique demands of the...
EHL Graduate School
Reading Time: 4 min

Gen Z customer experience strategy - Dealing with younger generations

You have to be careful when making assumptions about customers based on generation-specific stereotypes, as there are exceptions...
EHL Graduate School
Reading Time: 4 min

A realistic vision of company growth potential - Without overstretching

Business leaders must approach the growth process with caution. It involves increasing an organization’s size - its market share,...
EHL Graduate School
Reading Time: 5 min

Customer personalization - No longer an option in the digital age?

Personalization refers to tailoring products, services, content, and experiences to align with individual customers' preferences,...
EHL Graduate School
Reading Time: 4 min

Importance of Cultural Experiences in Hospitality

Key Takeaways Be open-minded: Be able to challenge assumptions and avoid quick judgements, stereotyping and being affected by...
Dr Suzanne Godfrey
Reading Time: 7 min

Putting people first: Business success with a human-centric approach

It's no secret that many employees feel unappreciated and undervalued in today’s workforce. Competition for good jobs is fierce,...
EHL Graduate School
Reading Time: 9 min

How Airbnb and short-term rentals reshape rural and urban communities

In less than two decades, short-term rentals have thoroughly transformed the hospitality industry, wresting 15% market share from...
Dr Cindy Heo
Reading Time: 5 min

Navigating challenges of AI and maximizing value in the service sector

Artificial intelligence is revolutionizing not only traditional sectors but also reshaping the very essence of hospitality and...
Dr Nicole Hinrichs
Reading Time: 3 min