Dr Suzanne Godfrey
Independent brand and marketing consultant
Importance of Cultural Experiences in Hospitality
Key Takeaways Be open-minded: Be able to challenge assumptions and avoid quick judgements, stereotyping and being affected by...
Dr Suzanne Godfrey
Reading Time: 7 min
Guest Experience Management In Hospitality
Guest experience is the sum of every interaction a guest has with your business, from the moment they discover your property to...
Dr Suzanne Godfrey
Reading Time: 11 min
Luxury hotels and a ‘sense of place’: The challenge for hoteliers
In the final article in this three-part series exploring luxury hotels and a sense of place, Suzanne Godfrey, consultant and...
Dr Suzanne Godfrey
Reading Time: 8 min
Luxury hotels and a ‘sense of place’: Brand identity and experiences
In the second article in this three-part series exploring luxury hotels and how a ‘sense of place’ helps differentiate a luxury...
Dr Suzanne Godfrey
Reading Time: 3 min
Luxury hotels and a ‘sense of place’: The branding imperative
‘Sense of place’ has long been a buzz phrase. Linked to a range of disciplines from urban planning to sociology, nowadays it is...
Dr Suzanne Godfrey
Reading Time: 5 min
Luxury Hospitality: What It Actually Takes
Ask ten people what makes a hotel truly luxurious, and you'll get ten different answers. But speak to the general managers and...
Dr Suzanne Godfrey
Reading Time: 8 min
Key pillars of luxury hospitality
Suzanne Godfrey, while teaching luxury hospitality brand management at EHL, has explored the key pillars that she believes define...
Dr Suzanne Godfrey
Reading Time: 2 min
Creating a wow hospitality experience into your luxury hotel
What defines a hospitality experience in a luxury hotel? It’s a concept that’s hard to define, a confluence of elements that...
Dr Suzanne Godfrey
Reading Time: 7 min
Service excellence in hospitality industry: all about emotions!
In a series of pieces on luxury hospitality based on interviews with leading hoteliers in Paris, Suzanne Godfrey examines the key...
Dr Suzanne Godfrey
Reading Time: 10 min
A Career in Luxury: Passion Required
What’s the secret of success in the luxury goods business? That’s a key question many young marketing professionals in the sector...
Dr Suzanne Godfrey
Reading Time: 1 min