Kusmi Tea - Founder Sylvain Orebi on How to Build a Premium Brand
What does it take for a product created more than 150 years ago to remain relevant, speak to younger generations and tag along...
EHL Insights
Reading Time: 2 min
Top Global Hospitality CEOs on The Evolution of Brands
What is the next stage in the evolution of hotel brands? Five CEOs, some 90 brands with more on the way, and an estimated...
Marketing Strategy: Exploring Niche Markets in Hospitality
Distribution challenges for the hotel industry include the rising cost of customer acquisition, the ownership of customer data,...
Dr Meng-Mei Maggie Chen
Reading Time: 4 min
The new club culture: What hoteliers should know?
History rewrites itself. Shoulder pads, customised denim jackets, pegged jeans – all these trends have returned since the 80s....
EHL Insights
Reading Time: 4 min
Hotel Direct Booking Strategies That Actually Work
For small to mid-sized hotels, direct bookings are a game-changer. By bypassing third-party platforms like OTAs, hotels can save...
Abigail Ward
Reading Time: 7 min
Brand building for entrepreneurs: a cost-effective solution
Why is building a powerful brand critical for hospitality entrepreneurs? HouseTrip founders and a senior executive from...
Stuart Pallister
Reading Time: 6 min
‘Brexit Effect’ Waning for UK Hotels
Hotels in the UK recorded strong performance increases in 2017, although growth levels started receding in the final months of...
EHL Insights
Reading Time: 1 min
Seven of the Most Remote Luxury Hotels in the World
Luxury hotels are usually defined by their sumptuous design, quality of amenities and outstanding service, but total privacy is...
Chiara Eckenschwiller
Reading Time: 4 min
Hotel Management Agreements: Aligning Goals Is Key
Hotel owners increasingly rely on hotel management companies to operate their hotels through formalized hotel management...
Dr Demian Hodari
Reading Time: 5 min
The desires of a new generation of hoteliers
In recent years, YHS has become quite the expert in knowing what young hoteliers want as a result of its annually published...
EHL Insights
Reading Time: 3 min