Luxury
Craft, meaning, and consistency -elevating experiences through service.
Gen Z and the Future of Luxury Consumption
Few consumers are as misunderstood, or as fretted over, as Gen Z. Especially in the context of...
Emma Näpänkangas
Reading Time: 6 min
How Innovative Mindset Creates Brand Value in Ultra-Luxury Retail
Clients are not just buying a product. They are buying into the quality of the encounter. And if the luxury customer service...
Orphée BALTUCH
Reading Time: 6 min
Quiet Luxury: The Art of Understated Wealth
In the world of luxury, ostentatious logos and loud statements of wealth are becoming rather ‘has been’. A quieter form of luxury...
Dr Florent Girardin
Reading Time: 3 min
Swiss Tourism’s Long Decline: Can the Alpine Giant Regain Its Global Standing?
Compared to other countries, Switzerland has steadily become less and less popular as a vacation destination, which raises...
Dr. Thomas Davoine
Reading Time: 4 min
The Allure of Winter Travel or Why Cold Is the New Hot
Destinations in the North such as Iceland, Finland, Norway have become more popular in the recent years. Instead of picking...
EHL Faculty
Reading Time: 4 min
Luxury Watches: A Timeless Investment in Portfolio Diversification
As traditional markets face increased risk, savvy investors are turning their attention to an unusual asset class: luxury...
Dr Jean-Philippe Weisskopf
Reading Time: 4 min
Hospitality: The Star Ingredient in Luxury Brand Experiences
Walk into a Bulgari hotel in Milan or grab a table at Gucci Osteria in Florence, and you’ll notice something right away: neither...
Abigail Ward
Reading Time: 8 min
Driving resilience in Swiss tourism: Data smart innovation for SMEs
Dr. Meng-Mei Maggie Chen (Assistant Professor of Marketing) and Amélie Keller (Flagship Resilient Tourism Coordinator), offer...
Beatrice Venturini
Reading Time: 6 min
Luxury Hospitality Branding Done Right
At a Glance Hospitality branding is about creating a clear identity that guests recognize, trust, and remember. Successful...
EHL Graduate School
Reading Time: 9 min
Overtourism: How to avoid it for better travel experiences
As the summer travel season kicks into high gear, the specter of overtourism looms large over many of the world’s most beloved...
EHL Faculty
Reading Time: 6 min