Travel

Travel

The Challenges of Religious Tourism in an Overcrowded World

Religious tourism is one of the oldest and most meaningful forms of travel, offering pilgrims and...

Dr Peter Varga

Reading Time: 4 min

Travel

Swiss Tourism’s Long Decline: Can the Alpine Giant Regain Its Global Standing?

Compared to other countries, Switzerland has steadily become less and less popular as a vacation destination, which raises...

Dr. Thomas Davoine

Reading Time: 4 min

Travel

The Allure of Winter Travel or Why Cold Is the New Hot

Destinations in the North such as Iceland, Finland, Norway have become more popular in the recent years. Instead of picking...

EHL Faculty

Reading Time: 4 min

Travel

Driving resilience in Swiss tourism: Data smart innovation for SMEs

Dr. Meng-Mei Maggie Chen (Assistant Professor of Marketing) and Amélie Keller (Flagship Resilient Tourism Coordinator), offer...

Beatrice Venturini

Reading Time: 6 min

Travel

Overtourism: How to avoid it for better travel experiences

As the summer travel season kicks into high gear, the specter of overtourism looms large over many of the world’s most beloved...

EHL Faculty

Reading Time: 6 min

Travel

Destination winning strategy: Competing on authentic experience

What can tourist destinations learn about the experience economy, where human engagement is leveraged specifically to create a...

Dr Meng-Mei Maggie Chen

Reading Time: 4 min

Travel

Chinese tourism in Switzerland: How is Lucerne coping?

We conclude this three-part series on China by taking an in-depth look at how the economic downturn in China is affecting tourism...

Andrew Brenner

Reading Time: 6 min

Travel

Why Chinese tourists are not totally ready to make a revenge comeback

Insights into the various factors that have impacted Chinese tourists before and after the pandemic, and why the likelihood of a...

Dr Yong Chen

Reading Time: 4 min

Travel

Swiss tourism amid dueling crises: A look behind the numbers

During the Covid crisis, many hospitality players suffered, some weathered the storm and a few even thrived. As the pandemic...

EHL Faculty

Reading Time: 5 min

Shifting from scientific operations to a world-class experience, Virgin Galactic is creating the best possible journey for their future astronauts.

Travel

Redefining the Travel Customer Journey with Virgin Galactic

It is another level of personalization, it is not only to be sure to have the right water and the right pillow in the room, this...

Pier-Luca Rapin

Reading Time: 4 min

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