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Luxury   /   Travel

Swiss Tourism’s Long Decline: Can the Alpine Giant Regain Its Global Standing?

Compared to other countries, Switzerland has steadily become less and less popular as a vacation...
Dr. Thomas Davoine
Reading Time: 4 min
Winter Travel -Why Cold Is the New Hot
Travel

The Allure of Winter Travel or Why Cold Is the New Hot

Destinations in the North such as Iceland, Finland, Norway have become more popular in the recent years. Instead of picking...
EHL Faculty
Reading Time: 4 min
Swiss tourism
Travel

Driving resilience in Swiss tourism: Data smart innovation for SMEs

Dr. Meng-Mei Maggie Chen (Assistant Professor of Marketing) and Amélie Keller (Flagship Resilient Tourism Coordinator), offer...
Beatrice Venturini
Reading Time: 6 min
How to avoid overtourism
Travel

Overtourism: How to avoid it for better travel experiences

As the summer travel season kicks into high gear, the specter of overtourism looms large over many of the world’s most beloved...
EHL Faculty
Reading Time: 6 min
Authentic experience
Travel

Destination winning strategy: Competing on authentic experience

What can tourist destinations learn about the experience economy, where human engagement is leveraged specifically to create a...
Dr Meng-Mei Maggie Chen
Reading Time: 4 min
Lucerne Chinese Tourism
Travel

Chinese tourism in Switzerland: How is Lucerne coping?

We conclude this three-part series on China by taking an in-depth look at how the economic downturn in China is affecting tourism...
Andrew Brenner
Reading Time: 6 min
Travel

Why Chinese tourists are not totally ready to make a revenge comeback

Insights into the various factors that have impacted Chinese tourists before and after the pandemic, and why the likelihood of a...
Dr Yong Chen
Reading Time: 4 min
Swiss tourism
Travel

Swiss tourism amid dueling crises: A look behind the numbers

During the Covid crisis, many hospitality players suffered, some weathered the storm and a few even thrived. As the pandemic...
EHL Faculty
Reading Time: 5 min
Shifting from scientific operations to a world-class experience, Virgin Galactic is creating the best possible journey for their future astronauts.
Travel

Redefining the Travel Customer Journey with Virgin Galactic

It is another level of personalization, it is not only to be sure to have the right water and the right pillow in the room, this...
Pier-Luca Rapin
Reading Time: 4 min
Will the Covid-19 Pandemic Presage Another Once-a-Decade Contraction in Tourism?
Travel

Are we looking at Another Once-a-Decade Contraction in Tourism?

A difficult time on the horizon Had the novel coronavirus not occurred, 2019 would have been hailed as another year of stellar...
Dr Yong Chen
Reading Time: 5 min
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