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Branding & Marketing

Branded residence with a swimming pool
Hospitality   /   Branding & Marketing

What are Branded Residences, and Why are They Becoming Popular Among Developers?

Branded residences are luxury homes associated with well-known brands that offer residents...
Emma Näpänkangas
Reading Time: 8 min
Corporate gifts selection
Branding & Marketing

How To Choose the Right Corporate Gifts?

Giving a corporate gift is not just a mark of generosity, it's a gesture that counts. It expresses your gratitude, strengthens...
Morgane Dumollard
Reading Time: 3 min
Hotel group branding ideas
Branding & Marketing

Hotel Group Branding: Insights, Ideas & Examples

When a prospective guest is ready to book, location and price are the obvious filters. Once those boxes are ticked, branding is...
EHL Insights
Reading Time: 10 min
Luxury hotel marketing
Branding & Marketing

Luxury Hotel Marketing: Key Strategies for Success

At a Glance Luxury hotel marketing succeeds when it communicates a distinctive brand story and targets the right audience with...
EHL Graduate School
Reading Time: 13 min
Hotel Experiences
Branding & Marketing

Luxury hotels and a ‘sense of place’: Brand identity and experiences

In the second article in this three-part series exploring luxury hotels and how a ‘sense of place’ helps differentiate a luxury...
Dr Suzanne Godfrey
Reading Time: 3 min
hotel distribution channels
Branding & Marketing

The future of hotel distribution channels: Seizing opportunity in channel disruption

The hotel distribution channel landscape is undergoing a seismic shift. Online travel agencies (OTAs) that once leveled the...
Jochen de Peuter-Rutten
Reading Time: 8 min
What is a distribution strategy
Branding & Marketing

What is a distribution strategy?

The ways in which businesses get their products and services to customers continue to rapidly evolve. An effective distribution...
Jochen de Peuter-Rutten
Reading Time: 8 min
visual travel and hospitality
Branding & Marketing

Visuals in vogue: Revolutionizing hospitality & travel marketing

Visuals have long played a significant role in the advertisement of travel destinations. During the 1930s, travel advertising...
Lionel Saul
Reading Time: 6 min
Marketing in the hospitality industry
Branding & Marketing

Marketing in the Hospitality Industry: Data Driven Strategies

The hospitality industry is at a pivotal moment where data has become essential for effective marketing. While leading marketing...
EHL Insights
Reading Time: 5 min
Marketing lesson on beer from Migros
Branding & Marketing

A marketing lesson on beer from the Migros

How to turn an in-house company vote into a successful marketing campaign? A recent vote among the Swiss retailer, Migros and its...
EHL Faculty
Reading Time: 3 min
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