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Branding & Marketing

How online consumer reviews impact the future of sustainable practice
Branding & Marketing

How online consumer reviews impact the future of sustainable practice

Why are some hoteliers still lagging behind? All business must embrace sustainability, especially at a time when customers are...
EHL Insights
Reading Time: 5 min
Branding & Marketing

Hospitality Content Marketing: a Guide

To draw guests to your hotel, bar, restaurant, or entertainment venue, you need to reach them where they are. And unless you're...
Abigail Ward
Reading Time: 9 min
Hotel chain affiliation
Branding & Marketing

Strategic Insights for Hotel Chain Affiliation

Hotels can change brands (i.e. rebrand). An independent hotel may affiliate itself to a chain (or vice versa), or a branded hotel...
Dr Isabella Blengini
Reading Time: 8 min
Brand relevance in Hospitality
Branding & Marketing

Key Drivers of Brand Relevance in the Hospitality Industry

Brand relevance refers to the degree to which a brand remains meaningful and compelling to its target audience. In the...
Kimberly Yoong
Reading Time: 5 min
The investors and private owners of hotel real estate: “Overcoming the challenge from product driven to service driven”
Branding & Marketing

Hotel brands: How to find a suitable hotel operator?

How to guarantee sustainable success and high profitability? How to implement a predefined brand model to the business? How to...
Jochen de Peuter-Rutten
Reading Time: 2 min
dematerialization impacts the Hospitality Industry
Branding & Marketing

What is dematerialization?

What is dematerialization? Dematerialization is the process of converting a physical asset into a digital or electronic form. ...
Youri Sawerschel
Reading Time: 2 min
Branding & Marketing

More than a Pretty Playlist: Music as a Strategic Marketing Tool

These days, fine-tuning your musical decor in harmony with your venue is becoming a big song and dance. To quote digital analyst...
Beatrice Venturini
Reading Time: 6 min
Hotel chains want to be more like Airbnb
Branding & Marketing

Hotel chains want to be more like Airbnb

Although Airbnb has been around for a little over a decade, it is only in the last 4 to 5 years that the accommodation rental...
EHL Insights
Reading Time: 3 min
Advertise your hotel on Facebook?
Branding & Marketing

Advertise your hotel on Facebook?

Facebook offers access to 1.3 billion daily active users and 2 billion monthly active users. According to SimilarWeb, Facebook...
EHL Insights
Reading Time: 3 min
The growing importance of storytelling as a hospitality skill
Branding & Marketing

The growing importance of storytelling as a hospitality skill

Choir singing, storytelling and theatre combine with selected delicacies at the evening event “The Flying Cow" to create an...
Daniel Ciapponi
Reading Time: 3 min
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