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Branding & Marketing

Direct booking war
Branding & Marketing

Independent Hotels: An Action Plan to Win the Direct Booking

With the explosion of the “digital way of life”, the traveler’s customer journey has become increasingly complex, which...
EHL Graduate School
Reading Time: 5 min
Proactive Crisis Communication: How to build your crisis communication strategy?
Branding & Marketing

Proactive Crisis Communication: The Calm Before The Storm

Crises can derive from humans or natural events. They may or may not be controlled or controllable…But your message can be! In a...
Dr Laura Zizka
Reading Time: 3 min
10 Steps to Make your Restaurant or Hotel Stand out with Music
Branding & Marketing

Music for Hotels: Elevate Your Brand & Guest Experience

In hospitality, where guest expectations continually evolve, music in hotels has emerged as a critical element in shaping...
Rob Wood
Reading Time: 4 min
Think of the small cards inviting you to reuse your towel in the hotel bathroom, for example.
Branding & Marketing

What the Nudge (Marketing)?!?

Influence without constraint, and to do good. This is the ethos of Nudge theory. This "helping hand" theory claims to be able to...
Sherif Mamdouh
Reading Time: 5 min
Content Marketing Strategy
Branding & Marketing

Content Marketing Strategy in Hospitality: Choice Hotels Europe

In this article on the brand as publisher, we focus on Choice Hotels which has launched a travel portal to drive traffic to its...
Stuart Pallister
Reading Time: 4 min
How Google can help hoteliers
Branding & Marketing

How can Google Help Hoteliers according to Google Industry Leader

We spoke recently to Philipp Ries, Industry Leader for hospitality at Google in Switzerland, after his recent keynote speech to...
Stuart Pallister
Reading Time: 3 min
4 Reputation Management Challenges Every Hotel Manager Faces
Branding & Marketing

4 Reputation Management Challenges Every Hotel Manager Faces

Today, hotels are greatly dependent on a limited number of reservation platforms. A significant feature of these platforms is...
Dr Carlos Martin-Rios
Reading Time: 4 min
Marketing Strategy: Exploring Niche Markets in Hospitality
Branding & Marketing

Marketing Strategy: Exploring Niche Markets in Hospitality

Distribution challenges for the hotel industry include the rising cost of customer acquisition, the ownership of customer data,...
Dr Meng-Mei Maggie Chen
Reading Time: 4 min
Marketing Trends in Hospitality: from Technology to Niches
Branding & Marketing

Marketing Trends in Hospitality: from Technology to Niches

Over the past year, Google made major inroads into the travel and tourism sector, changing the layouts of Google Flights and...
Dr Meng-Mei Maggie Chen
Reading Time: 2 min
Winning Strategies to Bring in New Hotel Customers
Branding & Marketing

Winning Strategies to Bring in New Hotel Customers

How should hotels be reaching out to potential hotel customers? When it comes to distribution channels, the discussion should...
EHL Faculty
Reading Time: 4 min
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