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Sherif Mamdouh

Sherif Mamdouh

Former External Communications Manager at EHL
Think of the small cards inviting you to reuse your towel in the hotel bathroom, for example.

What the Nudge (Marketing)?!?

Influence without constraint, and to do good. This is the ethos of Nudge theory. This "helping hand" theory claims to be able to...
Sherif Mamdouh
Reading Time: 5 min
The Art of Pitching: Is it Overrated - or Essential?

The Art of Pitching: Is it Overrated - or Essential?

Pitching… that thing we force notoriously introverted geeks to do for funding. The main idea is that an entrepreneur— unless his...
Sherif Mamdouh
Reading Time: 4 min
The impact of artificial intelligence on education

Education: The Future is Made of Silicone and Carbon

Machine learning, technological singularity, transhumanism… It’s hard to thumb through a paper without landing on an article that...
Sherif Mamdouh
Reading Time: 4 min
Swiss Private Banking: Making the Client Relevant

Swiss Private Banking: Making the Client Relevant

The glory years of Swiss private banking are long gone. The 2008 global financial crisis set in motion what many consider was the...
Sherif Mamdouh
Reading Time: 4 min