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Sherif Mamdouh
Former External Communications Manager at EHL
Hospitality
What the Nudge (Marketing)?!?
Influence without constraint, and to do good. This is the ethos of Nudge theory. This "helping hand" theory claims to be able to...
Sherif Mamdouh
Reading Time: 5 min
Professional Development
The Art of Pitching: Is it Overrated - or Essential?
Pitching… that thing we force notoriously introverted geeks to do for funding. The main idea is that an entrepreneur— unless his...
Sherif Mamdouh
Reading Time: 4 min
Professional Development
Education: The Future is Made of Silicone and Carbon
Machine learning, technological singularity, transhumanism… It’s hard to thumb through a paper without landing on an article that...
Sherif Mamdouh
Reading Time: 4 min
Experience Economy
Swiss Private Banking: Making the Client Relevant
The glory years of Swiss private banking are long gone. The 2008 global financial crisis set in motion what many consider was the...
Sherif Mamdouh
Reading Time: 4 min