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Branding & Marketing

Winning Strategies to Bring in New Hotel Customers
Branding & Marketing

Winning Strategies to Bring in New Hotel Customers

How should hotels be reaching out to potential hotel customers? When it comes to distribution channels, the discussion should...
EHL Faculty
Reading Time: 4 min
How to set your hotel apart from the rest with effective branding.
Branding & Marketing

Hotel Branding: 4 Ways to Differentiate Your Hotel

Not a week appears to go by without the opening of a luxury hotel somewhere in the world. Just take a look at consumer travel...
EHL Graduate School
Reading Time: 7 min
Hygge: An example of hospitality across cultures
Branding & Marketing

Hygge: An example of hospitality across cultures

The Oxford Dictionary defines hospitality as “the friendly and generous reception and entertainment of guests, visitors, or...
Emilie Suter
Reading Time: 2 min
Branding & Marketing

How to respond to online negative hotel reviews?

The percentage of travelers who book their trip online is growing every year. As a consequence, it is becoming extremely...
EHL Insights
Reading Time: 2 min
The five senses of hotel marketing
Branding & Marketing

Sensory Marketing for Hotels: a Powerful Loyalty Builder

Sensory marketing has been used by some of the world’s biggest brands for decades. Famous examples range from the iconic sound of...
Abigail Ward
Reading Time: 6 min
Hotel reputation management
Branding & Marketing

Strategies for Effective Hotel Reputation Management

There is almost limitless data to suggest that online reputation can make or break a hotel's level of success. From online...
Ana McFee
Reading Time: 7 min
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