Marketing: From brand multiplicity to brand authenticity
Before the pandemic, hotel brands were at a crossroads with increasingly brand agnostic consumers and ever-expanding brand...
Dr Elisa Chan
Reading Time: 3 min
How a digital transformation scoreboard can benefit your organization
Digital transformation is the cultural, organizational and operational change of an organization, industry or ecosystem through a...
Catherine Rey
Reading Time: 4 min
Is blockchain the solution to the OTA challenge or is it merely a silver bullet hope?
There is the paid search, the SEOs and everything else you pay commission for. This is the landscape at the moment. So, you have...
EHL Faculty
Reading Time: 5 min
Students want to learn more about sustainability: the PIR survey
In January 2021, Ecole Hôtelière de Lausanne (EHL) participated in the Positive Impact Rating (PIR) created by students, for...
EHL Insights
Reading Time: 5 min
Are Hospitality Recruitment Agencies a Good Hiring Source?
Hiring in the hospitality industry has always had its challenges. Hotels, restaurants, and event venues operate in a fast-moving...
EHL Faculty
Reading Time: 8 min
Circular Economy Hotels: How Sustainable Hospitality Models Are Reshaping the Future of Travel
The environmental impact of global tourism has come under scrutiny in recent years, presenting an era-defining challenge for the...
EHL Insights
Reading Time: 6 min
How CSR in Tourism is Shaping the Future of Hospitality
Recent global disruption has done more than ground airplanes and silence hotel lobbies, it has reset global travel and...
EHL Insights
Reading Time: 4 min
Pension Bienvenue: A socially-driven CSR Student Business Project
The Student Business Project (SBP) is a much appreciated and anticipated module for final year EHL Bachelor students. Its aim: to...
Beatrice Venturini
Reading Time: 7 min
What is E-Marketing?
There are over 27 million hotels in the world, which means that organizations interested in capturing the attention of customers...
Ana McFee
Reading Time: 3 min
What is Slow Tourism? The next big hospitality trend
The trend of “Slow Travel” has become increasingly popular over recent years, however through COVID19 it has accelerated...
EHL Insights
Reading Time: 3 min