What is SOP - Standard Operating Procedure?
When you have an idea to start a business, you create a business plan to describe the goals of your company and how you plan to...
Franck Louveau
Reading Time: 5 min
Applying the science of training to the hospitality industry
Effective training in hospitality skills needs a clear structure: demonstration, practice, feedback, implementation and a solid...
Dr Sébastien Fernandez
Reading Time: 5 min
What are customer acquisition costs and why is it important to calculate them?
This article lays out why it's important to differentiate distribution costs from customer acquisition costs (CAC). Distribution...
Dr Meng-Mei Maggie Chen
Reading Time: 2 min
Recruitment in the digital age: how to be agile?
Hey, you, employers, do you know that job candidates may be more anxious than enthusiastic about digital recruitment? And you,...
EHL Faculty
Reading Time: 4 min
What is Revenue Management?
Many businesses face huge swings in demand over the course of a week, a month or a year. Every empty hotel room, unsold airline...
EHL Insights
Reading Time: 11 min
5 tips to outsmart competition in the post-COVID hotel market
As travel slowly begins to recover, a renewed hospitality market is emerging. Most notably, travellers’ behaviour has been...
Matthieu Mauguin
Reading Time: 4 min
Key trends to consider when investing in Swiss ski resorts
The Swiss Alps have always been a popular tourist destination, with demand for reservations at ski resorts, restaurants, and...
Pierre Verbeke
Reading Time: 6 min
The workforce impact of COVID19 on hospitality industry revealed
Spring 2021, Swiss restaurants are allowed to open indoors again. That should be good news, but many venues are unable to...
Coople
Reading Time: 3 min
How Workforce Analytics Can Boost Your Career in HR: A Q&A Guide
Workforce Analytics is “the process of collecting, analyzing, interpreting, and reporting people-related data to improve...
Dr Sébastien Fernandez
Reading Time: 5 min
HR Analytics: how to make better hiring decisions
Are we just "numbers"? No! But behind this provocative question where most people would agree on the answer, there are many...
Dr Sébastien Fernandez
Reading Time: 3 min