Dr Elisa Chan
Former Assistant Professor of Marketing at EHL.
Marketing: From brand multiplicity to brand authenticity
Before the pandemic, hotel brands were at a crossroads with increasingly brand agnostic consumers and ever-expanding brand...
Dr Elisa Chan
Reading Time: 3 min
Shopping Destinations: Mixing Local and Foreign Brands
Many destinations around the world, be it Singapore or Hong Kong in Asia or London and Milan in Europe, promote themselves as...
Dr Elisa Chan
Reading Time: 2 min
McHealthy: Promote Healthy Eating Habits
The need to choose nutritious foods and limit unnecessary calories has become a particular focus in developed nations in recent...
Dr Elisa Chan
Reading Time: 3 min