Emma Näpänkangas
Hospitality Strategy Writer
Wellness Tourism Trends: What's Shaping Travel and Wellness in 2026
People today travel for wellness more than ever, and it’s affecting how destinations and hotels think about their offering. At...
Emma Näpänkangas
Reading Time: 5 min
Gen Z and the Future of Luxury Consumption
Few consumers are as misunderstood, or as fretted over, as Gen Z. Especially in the context of luxury, the question seems to be,...
Emma Näpänkangas
Reading Time: 6 min
Hotel Robots: Integrating Automation in Hospitality
Robots in hotels? It may seem like something out of a sci-fi movie, but with persistent staffing challenges and evolving guest...
Emma Näpänkangas
Reading Time: 5 min
The Wellness Economy: Definition, Size, and What's Driving Its Growth
Wellness, the word at the tip of everyone’s tongues at the moment. While it used to be a concept limited to gym memberships and...
Emma Näpänkangas
Reading Time: 4 min
Hotel Consulting: Top Companies & Hospitality Consulting Firms
Even experienced hotel operators sometimes need outside expertise. Hotel consultants can provide industry knowledge for a market...
Emma Näpänkangas
Reading Time: 3 min
Hospitality in Healthcare: How to Improve Patient Experience
Healthcare touch points, such as a hospital stay, are some of the most vulnerable moments in a person's life. While the quality...
Emma Näpänkangas
Reading Time: 6 min
Hotel OTAs: Their Business Model Explained [With Complete List]
The hotel industry’s relationship with online travel agencies (OTAs) has evolved from being a matter of convenience to a...
Emma Näpänkangas
Reading Time: 8 min
Boutique Hotels Defined: Unique Experiences & Differences
Travelers are increasingly seeking authenticity and local immersion. Boutique hotels can better meet this demand than large,...
Emma Näpänkangas
Reading Time: 6 min
Hotel Customer Journey: The Guest Experience Guide
A guest's relationship with your hotel begins long before they step through your doors, and extends far beyond checkout....
Emma Näpänkangas
Reading Time: 9 min
Hotel SWOT Analysis: Evaluating Strengths & Weaknesses
Understanding the strengths and weaknesses of a hotel business is integral for making sure that your strategy is aligned with the...
Emma Näpänkangas
Reading Time: 6 min