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Dr Margarita Cruz

Dr Margarita Cruz

Associate Professor of Strategic Management and Entrepreneurship at EHL
food entrepreneurs and innovative business models

How food entrepreneurs use networks to create innovative business models

When it comes to building impactful yet innovative businesses in the gastronomic industry, partnerships are essential. For food...
Dr Margarita Cruz
Reading Time: 2 min
innovative business model to learn from gastronomy

Innovative business model: 3 key aspects from the gastronomic industry

As the hospitality sector particularly in Europe seeks to enhance its social impact and reach the SDGs, there are valuable...
Dr Margarita Cruz
Reading Time: 2 min
Innovative model business models gastronomy

How Innovative Business Models in Gastronomy lead to social impact

The gastronomic industry is undergoing a revolution, as entrepreneurs redefine how food businesses operate by intertwining...
Dr Margarita Cruz
Reading Time: 3 min
Business Model Innovation

How business model innovation can boost SMEs in times of crisis

SMEs reacted to the Covid pandemic in different ways. Some decided to introduce innovative dimensions to previously existing...
Dr Margarita Cruz
Reading Time: 4 min
How to Successfully Create a Startup in the Luxury Industry

How to Successfully Create a Startup in the Luxury Industry

Redefining luxury Elegance, comfort, perfection…everything customized specially for you. While everybody can dream about...
Dr Margarita Cruz
Reading Time: 4 min
Private banks urgently need to be able to offer a truly tailored customer experience. A group of students recommend a client-centric approach.

Client-Centric Insights in Private Banking

Nearly one in five of all Swiss business students aims for a career in banking. In fact, banking is the second most preferred...
Dr Margarita Cruz
Reading Time: 3 min
What Are Private Banking Services?

What Are Private Banking Services?

At a Glance Private banks have always adopted CX principles from hospitality to differentiate themselves in a competitive...
Dr Margarita Cruz
Reading Time: 10 min