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Dr Margarita Cruz
Associate Professor of Strategic Management and Entrepreneurship at EHL
Foodservice
How food entrepreneurs use networks to create innovative business models
When it comes to building impactful yet innovative businesses in the gastronomic industry, partnerships are essential. For food...
Dr Margarita Cruz
Reading Time: 2 min
Foodservice
Innovative business model: 3 key aspects from the gastronomic industry
As the hospitality sector particularly in Europe seeks to enhance its social impact and reach the SDGs, there are valuable...
Dr Margarita Cruz
Reading Time: 2 min
Foodservice
How Innovative Business Models in Gastronomy lead to social impact
The gastronomic industry is undergoing a revolution, as entrepreneurs redefine how food businesses operate by intertwining...
Dr Margarita Cruz
Reading Time: 3 min
Professional Development
How business model innovation can boost SMEs in times of crisis
SMEs reacted to the Covid pandemic in different ways. Some decided to introduce innovative dimensions to previously existing...
Dr Margarita Cruz
Reading Time: 4 min
Professional Development
How to Successfully Create a Startup in the Luxury Industry
Redefining luxury Elegance, comfort, perfection…everything customized specially for you. While everybody can dream about...
Dr Margarita Cruz
Reading Time: 4 min
Experience Economy
Client-Centric Insights in Private Banking
Nearly one in five of all Swiss business students aims for a career in banking. In fact, banking is the second most preferred...
Dr Margarita Cruz
Reading Time: 3 min
Hospitality
What Are Private Banking Services?
At a Glance Private banks have always adopted CX principles from hospitality to differentiate themselves in a competitive...
Dr Margarita Cruz
Reading Time: 10 min