Mael Le Pouesard
EHL Alumni and Graduate Management Trainee at Hakkasan Group
Brand experience: How purpose will take restaurants to the next level
Developing a brand strategy that bases itself on a meaningful purpose can lead to a deep, emotional connection with your...
Mael Le Pouesard
Reading Time: 4 min
Consumer segmentation: Successfully tapping into the emotional
The process of dividing the larger, homogeneous market into distinct consumer segments based on varying attributes is not a novel...
Mael Le Pouesard
Reading Time: 3 min
Harnessing the power of storytelling in restaurants
“If used well, stories can stick in the customer’s mind, much longer than a memory of a bite of food, or a glass of wine.” ...
Mael Le Pouesard
Reading Time: 2 min