Dr Jie Yu Kerguignas
Assistant Professor at EHL Hospitality Business School
Exploring cultural diversity and sensitivity in luxury markets
In terms of breaking into new foreign markets, cultural sensitivity emerges as a pivotal factor in establishing trust and...
Dr Jie Yu Kerguignas
Reading Time: 4 min
Understanding Customer Captivity: When Clients Want to Leave but Can't
Have you ever wanted to switch service providers but felt like you had no choice? If this sounds familiar, you’ve experienced ...
Dr Jie Yu Kerguignas
Reading Time: 3 min
Equal opportunities: Insights by the EQUAL-SALARY Foundation
2022 witnessed a historic breakthrough as Banker Stacey Macken, with an illustrious four-year tenure at BNP Paribas in London's...
Dr Jie Yu Kerguignas
Reading Time: 5 min