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Dr Meng-Mei Maggie Chen

Dr Meng-Mei Maggie Chen

Assistant Professor of Marketing at EHL
Four Actionable Steps to Stay Relevant Through Customization and Personalized Services

Personalization in hotels: Stay relevant with customized services

Hoteliers are seeing their relevance diminishing almost by the day as customers increasingly turn to alternative (non-hotel)...
Dr Meng-Mei Maggie Chen
Reading Time: 5 min